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How To Engage With The CCO

One of the most productive ways to engage with your CCO is offsite and with customers. This builds a clear understanding of your customer base and their challenges.

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Signs Your CCO Isn’t Scaling

Your CCO should be looking far enough ahead to begin thinking about upcoming challenges and working to develop solutions that scale with your organization.

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What Does Great Look Like in a Chief Customer Officer?

The great CCOs all have the same traits: they are advocates for the customer, have a mix of quantitative and qualitative skills, and are passionate about processes that create a seamless, functioning team.

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When to Hire a Chief Customer Officer

A CCO touches nearly every part of the organization, from sales, to product, to marketing. They are a collaborator, a champion for customers, and a strategic thinker that understands consumer trends and demographics.